• Decades of Telefundraising Experience
  
  
• Informed, Effective Communicators
  
  
• Innovative, Accountable and Professional
  
  
• Full Service Capability, Exceptional Flexibility
  
  
• RESULTS, RESULTS, RESULTS!

• Increased Response Rates
  
  
• Higher Average Gift
  
  
• Greater Return on Investment
  
  
• More Member Involvement and Activism
  
  
• Increased Enrollment in Monthly
  Giving Programs
  
  
• Enhanced Member Relationships

RESULTS! RESULTS! RESULTS!

Case Study: Meeting a Clients Significant Goal

Environmental Defense Fund is a leading national nonprofit organization representing more than 400,000 members. Since 1967 they have linked science, economics and law to create innovative, equitable and cost-effecitve solutions to solve most urgent environmental problems.

Four years ago they came to PIC and requested that we work together to develop a sustainable sustainer program. At that time, their sustainer program, Partners for the Environment, had 1,700 members. Working in partnership, PIC and Environmental Defense initiated a "make-over" of the program.

The objective was to double the number of sustainer in one year.

Initiatives included:

• Rebranded the program to EcoPartners
• Prospect in additional channels
• Sign up could be made via the web
• Telefundraising recent donors

Initial calling parameters included:

• The initial audience was $20-$100 members
• One-time, multis, C3 donors, C4 donors
• Had a specific ask - support our Safe Harbor
• The offer - a match of their first year contribution
• If not, ask for a single contribution

Some calling modifications made during the program included:

• Target audience was dropped to $10+
• Decision was made to pull back to $20
• Lower dollar members were not candidates for the program

Results

Also worth knowing . . .

• Sustainers have a much high propensity to have planned giving
• .053% of the general membership have planned gifts
• 1.5% of the sustainers have made a planned gift commitment

The above facts from Eco-Partners were present on January 29th by Bill Bond at the DMA Non-Profit Federation Conference in Washington, DC. The entire presentation is on the website: http://www.thedma.orgmtspeakers/00003362/NP301090007/Sustainers.pdf.

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